Customer support
Is probably the thing people need quite often, which makes it one of the most important features that’s often overlooked. When the need comes, users seek for customer support, thus it has to be well operated. Users visit this page for many reasons, but whatever the cause is, the answers and the information they want to see in this section must be timely and reliable.
Categories mentioned above are related to this section, because people search the answers about the games and tournaments, banking options and more on this page which can distinguish the good online poker sites from the others. If they don’t find answers here, the next step is Google, poker blogs, and so on. The answers you can find in customer support service are (or at least should be) written by professionals, active or former poker players.
If you are a newbie, looking for this service before anything else on the website is a good option. Providing a reliable and competent service is a good way to convince users they are on the safest online poker sites. If it provides necessary information and attends to users’ needs, it’s an important driver of their retention and further engagement with the website. You can make your own research and compare the sites to see what you can find in their customer service sections.
Multiple communication channels, live chat, toll-free phone numbers, email address etc., are important elements of good customer service. Their availability should be 24/7, having in mind that users sometimes need quick answers. Moreover, it can be very frustrating if you can’t get help the moment you actually need it. In general, customer support service is an important factor which defines top poker sites.